Build Your Career at PAJ GPS

The Job:

• Develop and implement targeted advertising strategies on social media platforms to increase brand awareness and customer engagement.
• Plan and execute paid advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Optimize campaigns based on real-time analysis of performance metrics to ensure maximum ROI.
• Test different ad formats and audience targeting to identify the most effective approaches.
• Manage the budget for social media advertising, including ongoing monitoring and reporting of expenditures.
• Collaborate closely with the content team to develop creative and impactful advertising content.
• Produce detailed reports on the performance of campaigns and provide recommendations for future initiatives.

The Individual:

• You have a degree in Marketing, Digital Media, or a related field. You have in-depth knowledge of advertising platforms of social media networks and associated analytical tools.
• You are an expert in planning and executing social media campaigns and have proven records.
• You communicate clear and effectively, responding to inquiries, crafting engaging posts, or addressing customer complaints.
• You understand the audience's needs, concerns and preferences to connect with followers on a deeper level and build meaningful relationships.
• You are able to prioritize tasks, meet deadlines, and maximize efficiency.
• You have a proactive work style with the ability to work independently as well as in a team and collaborate across departments.
• You speak and write English fluently (other languages are a bonus).